The seven biggest mistakes ecommerce marketing teams make in a recession and how to avoid them!
YOUR FREE, ON DEMAND WEBINAR – WATCH WHEN YOU WANT!
What we cover in this free online workshop...
In our first secret, we'll teach you how to identify and avoid flawed strategies that can derail your ecommerce marketing efforts. We'll show you how to create clear, realistic, and well-funded plans that set you up for success.
Strategies for Upskilling Your Team and Managing Agencies Effectively
In our second secret, we'll share proven strategies for upskilling your team and managing agencies effectively. You'll learn how to build a strong in-house team, identify and address skills gaps, and work with agencies to get the best results.
Understanding and Optimizing Unit Economics and Financial Performance
In our third secret, we'll delve into the unit economics and financial performance of your ecommerce business. You'll learn how to track and measure key performance indicators like average order value (AOV), cost per acquisition (CPA), lifetime value (LTV), gross margin (GM), net margin (NM), and net promoter score (NPS).
We'll also share strategies for optimizing these metrics to improve your financial performance and drive profitability. You'll come away from this secret with a clear understanding of how to analyze and improve the financial health of your business.
YOUR HOST: Tash Courtenay-Smith
Tash Courtenay-Smith is a serial entrepreneur, best-selling author and the co-founder and CEO of Bolt Digital. Tash also sits on the board of the CEW, a professional organisation that promotes the British beauty industry, driving its dynamic growth in the global beauty economy.
Tash and the team at Bolt Digital have worked with more than 100 ecommerce and retail brands, helping them drive growth and efficiency, build in-house teams, and save time and money.
YOUR HOST: Steve Bolton
Steve Bolton is a successful serial entrepreneur, best-selling author and philanthropist. He has helped launch more than 500 new businesses, experienced two painful business failures and is the Founder of the fastest growing premium franchise brand in British history.
Today Steve is the Founder and Group CEO of Bolt. All Bolt businesses support the group mission which is to accelerate growth, value and positive impact in direct-to-consumer technology, brands and teams.
I met Tash at an event in London in 2017 where she was giving a talk on Facebook. After further discussions I secured the services of her agency Bolt Digital and I can honestly say my company has not looked back since, with sales growing day on day. I find Tash and her team patient, professional and human
Maxine Laceby, Founder
Tash supported Protocol with her outstanding team of specialists by guiding us through rigorous training with the D2C team and opened our eyes to the possibilities of the digital marketing world. I would describe her as the 'Digital Queen' and if you haven't worked with her yet, you certainly need to reach out to her.
Rebekka Gardner, Head of UK Sales
As a D2C product in women's health and beauty, Tash revolutionised our social and digital strategies and set us on the road to monthly sales growth. She has a unique understanding of data coupled with creativity and boundless energy! Tash fully understands how the health and beauty industry works and what the consumer thinks.
Sophie Hooper, CEO
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