The seven biggest mistakes ecommerce marketing teams make in a recession and how to avoid them!


YOUR FREE, ON DEMAND WEBINAR – WATCH WHEN YOU WANT!


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What we cover in this free online workshop...


  • SECRET 1

    How to Avoid Flawed Strategies that are Unclear, Unrealistic, or Underfunded

     

    In our first secret, we'll teach you how to identify and avoid flawed strategies that can derail your ecommerce marketing efforts. We'll show you how to create clear, realistic, and well-funded plans that set you up for success. 

  • SECRET 2

    Strategies for Upskilling Your Team and Managing Agencies Effectively

     

    In our second secret, we'll share proven strategies for upskilling your team and managing agencies effectively. You'll learn how to build a strong in-house team, identify and address skills gaps, and work with agencies to get the best results.

  • SECRET 3

    Understanding and Optimizing Unit Economics and Financial Performance

     

    In our third secret, we'll delve into the unit economics and financial performance of your ecommerce business. You'll learn how to track and measure key performance indicators like average order value (AOV), cost per acquisition (CPA), lifetime value (LTV), gross margin (GM), net margin (NM), and net promoter score (NPS).

     

    We'll also share strategies for optimizing these metrics to improve your financial performance and drive profitability. You'll come away from this secret with a clear understanding of how to analyze and improve the financial health of your business.

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    • YOUR HOST: Tash Courtenay-Smith

      Tash Courtenay-Smith is a serial entrepreneur, best-selling author and the co-founder and CEO of Bolt Digital. Tash also sits on the board of the CEW, a professional organisation that promotes the British beauty industry, driving its dynamic growth in the global beauty economy.

      Tash and the team at Bolt Digital have worked with more than 100 ecommerce and retail brands, helping them drive growth and efficiency, build in-house teams, and save time and money.

    • YOUR HOST: Steve Bolton

      Steve Bolton is a successful serial entrepreneur, best-selling author and philanthropist.  He has helped launch more than 500 new businesses, experienced two painful business failures and is the Founder of the fastest growing premium franchise brand in British history.

      Today Steve is the Founder and Group CEO of Bolt. All Bolt businesses support the group mission which is to accelerate growth, value and positive impact in direct-to-consumer technology, brands and teams.

    I met Tash at an event in London in 2017 where she was giving a talk on Facebook. After further discussions I secured the services of her agency Bolt Digital and I can honestly say my company has not looked back since, with sales growing day on day. I find Tash and her team patient, professional and human

    Maxine Laceby, Founder

    Tash supported Protocol with her outstanding team of specialists by guiding us through rigorous training with the D2C team and opened our eyes to the possibilities of the digital marketing world. I would describe her as the 'Digital Queen' and if you haven't worked with her yet, you certainly need to reach out to her.

    Rebekka Gardner, Head of UK Sales

    As a D2C product in women's health and beauty, Tash revolutionised our social and digital strategies and set us on the road to monthly sales growth. She has a unique understanding of data coupled with creativity and boundless energy! Tash fully understands how the health and beauty industry works and what the consumer thinks.

    Sophie Hooper, CEO

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    Please note we do not pass your details onto 3rd parties and your information remains private.

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    REGISTER TO WATCH YOUR WEBINAR

    I confirm that I am at least 16 years of age or older

    I have read and accept any EULA, Terms and Conditions, Acceptable Use Policy, and/or Data Processing Addendum which has been provided to me in connection with the software, products and/or services.

    I have been fully informed and consent to the collection and use of my personal data for any purpose in connection with the software, products and/or services.

    I understand that certain data, including personal data, must be collected or processed in order for you to provide any products or services I have requested or contracted for. I understand that in some cases it may be required to use cookies or similar tracking to provide those products or services..

    I understand that I have the right to request access annually to any personal data you have obtained or collected regarding me. You have agreed to provide me with a record of my personal data in a readable format.

    I also understand that I can revoke my consent and that I have the right to be forgotten. If I revoke my consent you will stop collecting or processing my personal data. I understand that if I revoke my consent, you may be unable to provide contracted products or services to me, and I can not hold you responsible for that.

    Likewise, if I properly request to be forgotten, you will delete the data you have for me, or make it inaccessible. I also understand that if there is a dispute regarding my personal data, I can contact someone who is responsible for handling data-related concerns. If we are unable to resolve any issue, you will provide an independent service to arbitrate a resolution. If I have any questions regarding my rights or privacy, I can contact the email address provided.

    Please note we do not pass your details onto 3rd parties and your information remains private.

    Powered by KARTRA

    50% Completed

    REGISTER TO WATCH YOUR WEBINAR

    I confirm that I am at least 16 years of age or older

    I have read and accept any EULA, Terms and Conditions, Acceptable Use Policy, and/or Data Processing Addendum which has been provided to me in connection with the software, products and/or services.

    I have been fully informed and consent to the collection and use of my personal data for any purpose in connection with the software, products and/or services.

    I understand that certain data, including personal data, must be collected or processed in order for you to provide any products or services I have requested or contracted for. I understand that in some cases it may be required to use cookies or similar tracking to provide those products or services..

    I understand that I have the right to request access annually to any personal data you have obtained or collected regarding me. You have agreed to provide me with a record of my personal data in a readable format.

    I also understand that I can revoke my consent and that I have the right to be forgotten. If I revoke my consent you will stop collecting or processing my personal data. I understand that if I revoke my consent, you may be unable to provide contracted products or services to me, and I can not hold you responsible for that.

    Likewise, if I properly request to be forgotten, you will delete the data you have for me, or make it inaccessible. I also understand that if there is a dispute regarding my personal data, I can contact someone who is responsible for handling data-related concerns. If we are unable to resolve any issue, you will provide an independent service to arbitrate a resolution. If I have any questions regarding my rights or privacy, I can contact the email address provided.

    Please note we do not pass your details onto 3rd parties and your information remains private.

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